Brielle Lewis is the Director of Sponsorship Strategy & Activation at Prudential Financial, one of the world's largest financial services companies. In this role, Brielle is responsible for leading the development, management, and implementation of corporate sponsorship partnerships and activations that align with Prudential’s brand positioning while driving outcomes for Prudential and PGIM businesses.
Prior to joining the sponsorship team, Brielle spent five and a half years in Prudential’s international business, holding roles in strategy, analytics, and brand supporting mature and emerging markets in Europe, Latin America, Africa, and Asia. During her tenure, Brielle launched a total wellness brand strategy across Latin America and Asia, supported the development of Prudential’s global M&A strategy, and led a product development team in successfully launching an insurance product in Ghana.
In addition to her primary sponsorship role, Brielle is an active member of several Prudential business resource groups, including The Black Leadership Forum. She also serves as an advisor for Prudential’s HBCU strategy and is the relationship manager for their partnership with Hampton University, where she has supported the deployment of over $2M in grant funds.
Brielle is a two-time graduate of the illustrious Hampton University, earning her bachelor’s degree in finance and an MBA with a concentration in marketing. She is also an active member of the North Jersey Alumnae Chapter of Delta Sigma Theta Sorority, Inc.