Full Name
sherina florence
Job Title
Group Creative Director
Company
72 and sunny
Speaker Bio
Sherina Florence GCD at 72 and Sunny. She is a passionate board member of the One Club for Creativity. Sherina formerly served as a creative lead on the global Instagram business at Ogilvy. While at Ogilvy she created new music with the Roots for Citizen Bank and led best-in-class creative work for Unilever.

Sherina is passionate about connecting people to big ideas that inspire new ways to think about and experience the world — solutions that impact both the clients and culture. She is obsessed with digital trends, both casting and creating, including viral moments like Anthony Joshua’s #BeHeard, #standfastforjustice featuring Mos Def, and most recently with her “Find More to ♥️” work for Instagram. Sherina’s work has won awards, new business, and even contributed to the release of detainees at Guantanamo Bay. Sherina has also been recognized by Rolling Stone, Time, Creativity and a number of global awards shows including The One Show.
Speaking At
Reflection: 10 Years of WAATBP
sherina florence