Tiffini is a CRM subject matter expert with 20 years in 1:1 direct marketing and CRM, ranging from agency to client-side experience.

A pioneer in demystifying CRM best practice to develop results-driven, multi-channel 1:1 marketing and engagement strategies, Tiffini’s expert ability to put herself in the shoes of her target audience is at the core of everything she does.

Prior to joining FCB Health in 2017, she served as Senior Director, CRM at Havas Tonic and VP, Director of CRM at Publicis North America, primarily employing her skills as a strategic account lead.

Tiffini’s passion for championing diversity, equity and inclusion in the workplace started in 2016 when she co-founded an employee resource group for Black women, Publicis Femme Noire. Later that year, she became an active member of VivaWOC, a national business resource group at Publicis. Her activism was reignited when she began working in 2019 as co-chair of FCB WE, the culture and inclusion community for The FCB Health Network.

A native of Queens, NY and a graduate of The High School of Art & Design, considered among the ranks of best high school schools for the arts in New York City and boasting famous alumni like Marc Jacobs, Calvin Klein, as well as rappers Prodigy and Havoc of Mobb Deep, Fabolous and A$AP Ferg, Tiffini’s first love is photography.

When she’s not walking in the shoes of her customers, she enjoys spending time with her husband, watching period piece movies, baking, traveling and shooting nature photography.