Full Name
Dawnyell Bowen
Job Title
Senior Account Management, Parks, Experiences and Consumer Products (DPEP)
The Walt Disney Company
Speaker Bio
A 20+ year veteran in the marketing and advertising industries, Dawnyell Bowen began her career as a Media Planner at Leo Burnett in 1999. With category experience across automotive, CPG, Specialty Retail (Young Adult Women), Tech, Fin/Tech, Utilities, Foodservice, QSR and Casual Dining Restaurant - working for brands including P&G, General Motors, Coca-Cola, General Mills, Kraft Heinz, Intel, Kellogg's, Duncan Donuts, The Chinet Brand, and Logan’s Roadhouse Grill - Dawnyell has cultivated extensive knowledge in brand marketing in the retail environment, path to purchase and the customer journey.

Since beginning her career, Dawnyell has held a number of leadership positions across several agencies, including SVP Brand Director at The Buntin Group, and VP Account Director at Leo Burnett, to name a few. She has also served on the client side as Global Brand Director for Icing; a retail division of Claire’s Accessory Stores.

Dawnyell has led her teams to numerous industry awards for design, innovation, and strategy, including Design of the Times, Clios, AAA, National Advertising Federation, Addy’s, Path 2 Purchase and Effie’s. Her team has received honorable mentions from Kellogg’s leadership for breakthrough customer focused work for the 2012 Summer Olympics in London. In addition, her team received honorable mentions from Kellogg’s leadership for breakthrough customer-focused work for the 2012 Summer Olympics in London.

Dawnyell is currently completing her Ph.D. in Organizational Management and Business Behavior. In her free time travel is her greatest passion. Her most recent travel experience (just prior to the global pandemic) was to Italy exploring the Amalfi Coast and rolling hills of Tuscany. She also enjoys interior design, performing arts, and finding hidden restaurant treasures in the cities where she travels. Exercise is also very important to her, she loves Zumba; she is a true cardio-dance aficionado.
Speaking At
From Entry Level to CMO - What Does it Take?
Dawnyell Bowen