With over 20 years of experience in both agency and corporate creative environments, Evita Puente is an award-winning executive-level creative leader specialized in helping teams apply their creative ideas and unique insights to broader emerging trends, especially as culture shifts and inclusion is a MUST of business driving environments. As a Creative Director she has been responsible of launching brands like Enterprise, the ene-be-a (NBA), General Mills, Burger King, Payless Shoesouce and Capital One, among others to the US and Latin American markets. Today she spends her time serving as a creative strategist for progressive leaders/causes, the Latinx voter and as an associate professor of Trinity University in San Antonio. She is a strong voice for creative minorities, a champion of challenging the status quo and deeply inspired by the art of advertising.