Ete is the CEO of ENGINE Creative, the creative pillar of ENGINE – a full stack creative and consultancy offering designed to help organisations navigate disruption and thrive in the future. With over 17 years’ experience both leading and working at some of the UK’s top creative agencies including AnalogFolk, AKQA, Tribal DDB, Digitas and SixandCo, he’s gained experience across varying sectors from Financial Services to Technology, Retail, Health, FMCG and Automotive; leading and working across innovative and award-winning projects ranging from global digital campaigns to business transformation, as well as digital products, platforms and services.

Away from ENGINE, Ete is also co-founder of WeAreStripes and CultureHeroes, both are initiatives whose missions are to create opportunities for Black Asian and Minority Ethnic (BAME) talent, across the creative industries.


A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017, 2018 and 2019; in CreativePool’s ‘Top 100 Influencers’ 2018 and 2019; also Campaign Magazine’s 'Top 10 Trailblazers’ in 2017 and 2018.