At Saatchi & Saatchi New York, we are driven by our Nothing is Impossible spirit to create meaningful experiences that build unbreakable bonds with consumers. We have a rich history and a successful track record in helping brands connect with consumers and build deep loyalty that leads to business growth. Our process starts by applying robust consumer and behavioral data. We then take it a step further, spending face time with actual consumers through a proprietary ethnographic approach called Xploring. Here, we glean deep human insights into people’s habits, motivations and values. We put the consumer experience at the heart of everything we do. Our view is digital-first, entirely connected and comprehensively end-to-end. And, through Publicis Groupe’s Power of One model, we have access to expertise at scale, allowing us to execute and deliver any program we dream up, with best-in-class specialists across shopper marketing, PR, experiential, and media planning and buying, to name a few.
Ampersand: We are collaborators by nature and are constantly seeking collaborations that allow us to redefine what advertising can be. We view our clients as our greatest collaborators, and invite them to our “family table” early and often. And we embrace consumer feedback.
Brand Fandom: Appeal to the inner fan in everyone in order to make them brand fans.
Human Data: We trust our data but balance it with humans. We trust our gut but never assume.
Work that Works: We are proud to be an advertising agency that builds brands and moves business. We believe in the power of creativity to drive commerce.
Nothing is Impossible 2.0: Nothing gets in the way of making great ideas happen for our clients. Definitely not ourselves.