Many agencies are creative, but few are built to bridge the divide between breakthrough ideas and the precision essential to drive demand and ROI in this fiercely competitive world. We are. And it’s this dual specialization that has been the foundation from which we’ve grown over the last 145+ years – met with an entrepreneurial spirit and a hunger to solve tomorrow’s business issues. Based on an appreciation for local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas that reflect a deep understanding of the brand’s past, present and future potential. As 2019’s Ad Age Data & Analytics Agency of the Year and 2020’s Ad Age Best Place to Work, FCB works with some of the world’s most iconic brands, like AB InBev, Ad Council, Canon, FDA’s “The Real Cost,” GSK, LG Electronics, Lincoln Financial Group, Black & Abroad and Burger King – the latter two of which garnered the agency four Grands Prix (including the coveted Titanium honor) at Cannes Lions 2019.
We want our people to do the best work of their careers here, but real revolution happens only when diverse minds come together. For us, this means cultivating a more conscious environment where inclusive decisions, behaviors and ideas flourish. Our goal is to create and sustain a place that mirrors the population at all levels, enabling us to market to consumers with relevance and authenticity. We have built a number of internal C&I initiatives as well as partnerships with ADCOLOR, Cannes Can Diversity Collective, OUT Leadership, Women on Boards and FREE THE WORK, to name a few. And in the last two years, we have launched campaigns that ignited conversations for causes like equality for sexual orientation and race, tobacco prevention and many more. This is just the beginning. Never Finished – it’s both our creative philosophy and the kind of people we are. We’re a bunch of relentless souls who constantly push.