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We believe creativity is the most powerful force in business.

For the last 70 years, we have used creativity to drive growth for thousands of clients in hundreds of countries around the world—all by tapping into the power of human emotion.

In a world of increasing complexity and change, we embrace an inconvenient truth: that human beings are unreasonable. With this irrational group as our audience, we’ve learned that the best way to get people to do something, is to make them feel something: to Move Beyond Reason. We use the power of creativity to create Emotion at Scale to help brands be more easily remembered and Emotion in Context to help brands be more easily chosen at the time of purchase.

It’s simple. We work better when we’re around people who we respect professionally and enjoy personally. So that’s what DDB is: a community of over 11,000 of the world’s most talented creative thinkers, who haven’t forgotten the importance of taking on the hardest challenges with the best attitudes. The way we see it, if you’re going to stay late, fight for ideas and make the best work of your life, you may as well do it with people you like.