One Club WAATBP Chapter Events
Wednesday, September 16th at 2pm ET/11am PT
How Young, Gifted Black Creatives Can Break into Advertising
You know you want it – to be the creative powerhouse behind the ads you've seen since you were a kid. But getting to play is not as easy as you thought it might be. You’ve got your degree in communications, but you're being told that's not enough. You see job openings, but none are for beginners. Agencies say they want more creatives of color, but from the looks of their ads and their websites, where are all the black creatives? And on top of it all, there's a pandemic. But the heart wants what the heart wants. And for you, it's to be a creative in advertising.
Presented by One Club Carolinas and hosted by McKinney, this panel is right for young black creatives who know they've got it. They just need to find out how to get to the agencies and people who are dead serious about building diverse creative teams.
Led by McKinney Chief Creative Officer Jonathan Cude and moderated by 600 & Rising Founder Bennett D. Bennett, the panel will include VaynerMedia Creative Director Clarence Bradley; Goodby Silverstein Art Director Malika Reid; and Google Brand Studio Creative Lead Brandon Viney. And you, of course, because we want your voice to be heard.
Topics covered: How to get started. Where to get help. How to build a portfolio. What an ad school is. How to find a mentor. And anything else you want to know!
Thursday, September 17 at 7:30pm ET/4:30pm PT
How action and empathy are (still) color-coded among Latinos and what we can do to break the wheel.
In Miami, you often hear phrases like "Eso es una negrada", "Ese trabajo es de negro," "Vamos a hacerlo como los blancos"... without much thought. Even in a city where a Latin-empowered community of minorities is actually the majority population, being Afro Latino, Afro Caribbean, and Afro American has its challenges too. From day-to-day to building a career, systemic racial issues and cultural norms are being challenged and redefined.
Friday, September 18th at 4pm ET/3pm CT/1pm PT
How to Launch + Grow Your Advertising Career - For Black People Interested in Advertising, By Black People in Advertising
Ever looked at advertising agency photos and wondered - where are all the black people?
Our workshop is a free, virtual event on how Black people have successfully launched a career in advertising. The event focuses on Black individuals seeking to enter the advertising industry and companies in our community wanting to “open the pipeline” for Blacks to access advertising careers.
Eight speakers will share their experience in the advertising industry and smaller breakout sessions will connect attendees with panel members for more intimate discussions.
Tickets are free but spots are limited.
Grace in Action: From the City of Brotherly Love & Sisterly Affection
Greetings from the city that debated and adopted Life, Liberty and the pursuit of Happiness.
In recognition of these lofty goals and challenging initiatives, this panel discussion highlights a crisis in advertising for black and brown people to tell their own stories, to have a seat at the content decisions table and to fully participate in the technology, information and economics of this industry. Gloves off for uncomfortable conversations, we begin with what media has gotten wrong and we end with a message of love.
Vice President of Talent and Diversity
President and CEO
3rd Floor Media
Founder and Executive Creative Director
We The People Stage