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BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. To create the best work, we believe you need to secure a disproportionate share of the limited pool of exceptional talent. You then need to leverage that talent across the network.

For almost 15 years, BBDO has adopted “10 People Values” – those qualities we’ve identified that are associated with success within the BBDO network. However, as the world has evolved, we recognized a need to evolve with it. And so, in 2019, we added an 11th Value —“seeks out different” – a behavior which embraces different partners and different ways of working, and which solidifies our commitment to create an environment that fosters diversity, equity and inclusion.