Tiffany Kelly is a sports entrepreneur, data scientist, public speaker, and philanthropist. She is currently the Founder & CEO of Curastory, the first programmatic ad studio for influencer content while first focusing on a unique market, professional athletes, student athletes and fitness lifestyle creators. Before making her leap into the world of startups, she joined ESPN Stats & Information Group as a Sports Analytics Associate, where she created ESPN’s College Football Fan Happiness Index. She was thefirst African-American analyst to join the team. Throughout her tenure with the leading sports multimedia company, she became an advocate for harmonizing creativity, human traits, and data science.