Oyinda Elias
Group Strategy Director, Marketing Transformation
Accenture Song
Oyinda Elias
Speaker Bio
Oyinda is a hybrid marketing and advertising professional, operating at the intersection of business leadership and cultural strategy for more inclusive outcomes. She believes in the responsibility of media professionals to shift narratives, overturn stereotypes, and understand that the traditional "general market" of yesterday is actually an "inclusive & diverse market" of today and tomorrow.

Oyinda is currently a Marketing Transformation Group Strategy Director at Accenture Song where she specializes in multicultural strategy, communications, and delivery. Previously at TBWA\Chiat\Day LA, she pitched, built, and led a Multicultural Practice & creative DEI Advisory council that helped transform agency operations & creative delivery — evolved processes to ensure that data and insight-driven cultural relevance and inclusion were represented in the agency’s strategic and creative outputs.

Recognized as a builder and innovator in the space of applying DEI to creative for maximum impact, Oyinda was named an ADCOLOR Innovator of the Year finalist in 2021, and an ADCOLOR Leader in 2022. She enjoys mentoring and giving the often unspoken ‘game’ with the next wave of talent to help them thrive as they navigate their careers. Oyinda’s tenure spans various industries with clients such as Moderna, Lexus, Toyota, Nestle, Allergan, AT&T TV/DirecTV Stream, JP Morgan Chase, The National Museum of African American History & Culture, and more.