Alicia helps transform global brands and celebrities into cultural icons by creating marketing strategies that help them impact and connect with their audience meaningfully. She has led brand, engagement, and social strategy for some of the culture’s biggest brands, including BMW, Roc Nation, Pepsi Co, The NorthFace, Samsung, and Pernod Ricard while working at Ogilvy New York and United Entertainment Group, where she currently serves as Senior Director of Strategy. Alicia is also the creator and executive producer of The Invisible Thread, a digital content series, and community that shines a light on strategists of color to uncover how they've built culture's biggest and most beloved brands.

After just one season, The Invisible Thread has proven itself to be not only a much-needed in-depth look into business and strategy but also has established itself as a key source of mentorship for strategists and creatives of color as they navigate their way throughout the field of strategy and industry as a whole.