We believe every person and brand should be a work in progress—constantly taking action to prove what they believe. This brand purpose guides every decision we make as we build WorkInProgress.
Founded in 2016, WorkInProrgess is a full-service creative agency based in Boulder, Colorado. WIP helps brands in commoditized categories differentiate themselves through taking action to prove what they passionately believe in. The actions a brand takes leads to more memorable advertising which leads to more transformational business results. Over the last six years WIP has applied this approach across a variety of categories. For Domino’s, we recently partnered with Netflix on the highly anticipated launch of Stranger Things Season 4. Our campaign featured a first of its kind Mind Ordering App along with a :30, :15, and long-form all shot in the style of the show. For the launch of Mike’s Hard Lemonade new Harder Half & Half, we created a character called the Harder Farmer. A brand that takes it up to eleven needed a way to prove that they make the hardest lemonade. To demonstrate this, we created a variety of content that shows how the Harder Farmer grows the hardest lemons, to make the hardest lemonade. As further proof, we partnered with the WWE for WrestleMania 38 and had our farmer train Boogs and Shin and then escort them into the ring.
Living by our brand purpose takes uncommon honesty, the vulnerability to have the hard conversations that change requires, and constant reevaluation of where we are and where we’re going. Recognizing that we aren’t yet where we aspire to be, we have set forth a plan to ensure we continue to build a culture that promotes diversity, equity, and inclusion in every aspect of these words, and represented by a diverse mix of races, ethnicities, genders, ages, sexual orientations, religions, physical abilities, and backgrounds. And that seeks to do our part in changing the systemic imbalances that exist within our agency, industry, and community.
Founded in 2016, WorkInProrgess is a full-service creative agency based in Boulder, Colorado. WIP helps brands in commoditized categories differentiate themselves through taking action to prove what they passionately believe in. The actions a brand takes leads to more memorable advertising which leads to more transformational business results. Over the last six years WIP has applied this approach across a variety of categories. For Domino’s, we recently partnered with Netflix on the highly anticipated launch of Stranger Things Season 4. Our campaign featured a first of its kind Mind Ordering App along with a :30, :15, and long-form all shot in the style of the show. For the launch of Mike’s Hard Lemonade new Harder Half & Half, we created a character called the Harder Farmer. A brand that takes it up to eleven needed a way to prove that they make the hardest lemonade. To demonstrate this, we created a variety of content that shows how the Harder Farmer grows the hardest lemons, to make the hardest lemonade. As further proof, we partnered with the WWE for WrestleMania 38 and had our farmer train Boogs and Shin and then escort them into the ring.
Living by our brand purpose takes uncommon honesty, the vulnerability to have the hard conversations that change requires, and constant reevaluation of where we are and where we’re going. Recognizing that we aren’t yet where we aspire to be, we have set forth a plan to ensure we continue to build a culture that promotes diversity, equity, and inclusion in every aspect of these words, and represented by a diverse mix of races, ethnicities, genders, ages, sexual orientations, religions, physical abilities, and backgrounds. And that seeks to do our part in changing the systemic imbalances that exist within our agency, industry, and community.
Advocate
