Full Name
Geoff McHenry
Job Title
Group Strategy Director
Company
Translation
Speaker Bio
Geoff McHenry is a Group Strategy Director at Translation.

Before Translation, Geoff was at Wieden+Kennedy where he led strategy for the Sprite, vitaminwater, and Jordan Brand accounts.

Of his accomplishments at Wieden, Geoff is most proud of his work with Sprite. Geoff’s passion, vision, and leadership helped get the brand back to its roots of supporting hip-hop culture and inspired the brand to use it’s platform and resources to help young black creators realize their dreams. Through art, fashion, and music Geoff helped pave the way for creators to do everything from star in a campaign commercial, to design an apparel line for a new flavor launch, to using their artistic expression to inspire the next generation to vote.

In his spare time, Geoff is a DJ, writer, podcaster, and playlist guru. He is a Bay Area native, a proud graduate of Morehouse College, and his passion is to create a world where people of color have the space to dream big, imagine the unimaginable, and create bold ideas that challenge the status quo.

Geoff McHenry is a Group Strategy Director at Translation. His role is to lead the strategic vision for a multitude of clients and create work that is deeply insightful, culturally relevant and creatively inspiring.

In his spare time, Geoff is a DJ, writer, and podcaster. He is a Bay Area native, a proud graduate of Morehouse College, and his passion is to create a world where people of color have the space to dream big, imagine the unimaginable, and create bold ideas that challenge the status quo.
Geoff McHenry