Ibrahim Seck, 42, a graduate from the Superior School of Publicity, began his career in 2005 at BBDO Paris. He then joined the agency La Chose in 2007, where he worked as a copywriter for seven years. He worked on local and international brands such as IKEA, Le Coq Sportif, Marithé + François Girbaud and Amnesty International. In 2014, he was appointed creative director within the agency, actively participating in the winning of « Sécurité Routière » and several brands within the Kronenbourg breweries. Three years later he joined BETC as Associate Creative Director, where he worked on Peugeot (International), EDF, Paris 2024, and led a creative team for Peugeot Social (Inter) and Ferrero (Inter). He has won numerous awards in France and internationally: LIA, Clio, Cristal, Club des DA, FWA, Grand prix Stratégies, Grand prix de l'affichage.