Dara has extensive experience leading global brands across multiple channels and markets. Her expertise stretches across brand and integrated marketing which enables her to confidently lead and navigate the brand transformation projects, from central brand strategy right through to content production in local markets.

Dara has worked extensively across complex stakeholder groups and is a creative and strategic thinkers. She has significant experience with TCCC including working on Sprite and Fanta via NBA partnership campaigns with Kobe Bryant and LeBron James, limited edition packaging for Sprite, and product launch campaigns for Sprite Remix in North America. Dara also brings valuable consumer experience from her work with global brands including Kraft Heinz, Nike, Perrier and Unilever.