Full Name
Antonio Lucio
Job Title
Principal & Founder
5S Diversity
Speaker Bio
With 40 years of marketing experience, Antonio is an experienced and successful global CMO and Marketing Industry leader who has worked with some of the most recognized companies and iconic brands, across multiple categories. He has held Global CMO roles for Facebook, HP Inc, and Visa as well as the role of Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc.

Antonio is a recognized thought leader and global influencer in marketing transformation. He is known for his compelling vision and his commitment to action.Throughout his career, Antonio has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time. He is skilled in developing successful strategies that drive revenue by building high performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer’s journey.

Antonio is also known for his inclusive leadership philosophy of driving meaningful results by driving diversity ,inclusion and equity. For Antonio, Diversity is a business imperative driven more by bold action than by words and pronouncements. In all his roles, he was able to deliver business results while significantly increasing the representation of women and people of color across seniority levels in the entire marketing ecosystem: clients, agencies and production houses. Antonio Has been a regular feature in the Forbes Most Influential CMOs list throughout his career, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3). He has been the recipient of numerous Champion of Diversity awards by organizations like the 3% Conference, Ad Color and PR Weekly among others.

At Facebook, Antonio was the first ever Chief Marketing Officer responsible for marketing across the family of apps (Facebook App, Instagram, Messenger and WhatsApp) and for the development and launch of the Facebook company brand. During his two-year tenure, Facebook significantly increased the marketing support of all its apps and the corporate brand to consumers, both on and off platform. Consumer’s value perception of all Facebook brands grew, as well as their understanding of the Facebook company ownership of all its apps and services.

Prior to joining Facebook, he spent three and a half years at HP Inc as the first Global Chief Marketing and Communications Officer for the new, more focused company, born out of the split of the Hewlett Packard Corporation. In his role, he helped the organization reposition the HP Inc mission, upgraded its brand promise and multi stakeholder communications and significantly built marketing capabilities through enhanced focus on analytics and diversity.

Antonio also spent eight years at Visa as their first Global Marketing and Communication Officer. Antonio was responsible for the design and implementation of all global brand & product marketing platforms and corporate communications. He helped the company manage its highly successful IPO and created the company’s first-ever global positioning, brand architecture and campaign, through a global marketing and communication ecosystem of internal and external resources.

Prior to Visa, Antonio was the Chief Innovation and Health and Wellness Officer at PepsiCo, reporting to the CEO. He was responsible for building Marketing and Innovation capabilities for PepsiCo’s entire portfolio of food and beverages. He also has held Marketing roles of increased responsibilities in PepsiCo, Kraft and Procter and Gamble.

Antonio earned a B.A. in history from Louisiana State University. He was born in Spain, raised in Puerto Rico, and currently resides with his wife Ashley in San Francisco. Antonio is the proud father of five daughters. He is fluent in English, Spanish and has working knowledge of Portuguese.
Antonio Lucio