Creating meaningful connections between brands and consumers has never been more critical or more difficult. Consumer trust is at an all-time low, the traditional agency model is officially disrupted and the expectation of brands to “do well by doing good” is the new normal, meaning brands must ensure they are taking a stand on social issues and using their resources to make an impact. In this workshop, hear from leaders at Beats By Dre and 19th & Park on how they’ve developed a program that empowers Black creators to drive forward conscious content and utilize the brand’s global platform to spread awareness.This session was created for executive-level talent, but all are welcome to attend.