Why Barbie Decided to Talk About Racism
Date & Time
Thursday, September 30, 2021, 3:00 PM - 4:00 PM

Barbie believes in the power of representation. We cannot achieve our mission to inspire the limitless potential in every girl without acknowledging the barriers and racism impacting Black girls specifically. In June 2020, Barbie announced our commitment to the Black Community. This includes a focus on content, where we will introduce a prominent Black lead in content and publishing to ensure girls see themselves as lead characters. We leveraged the Barbie Vlogger platform to talk about racism, where Nikki shared her experience being treated unfairly because of the color her skin. Join members of the Barbie marketing and digital engagement teams discuss the execution and challenges of “Barbie and Nikki Discuss Racism” and the importance of helping children understand and appreciate diversity. To read Mattel’s full diversity commitment click here.  To read about Barbie's commitment to diversity, click here.

Mason Williams Nathan Baynard Deena Taylor