Name
Homecoming with The Martin Agency and HBCU Buzz (Interactive Session)
Date & Time
Thursday, September 30, 2021, 3:00 PM - 4:00 PM
Description
During this session, students will hear from two HBCU Grads and marketing experts--Danny Robinson (Hampton University Alumnus), CCO, The Martin Agency and Luke Lawal (Bowie State Alumnus), CEO HBCU Buzz. In addition to learning about Danny and Luke's journey, participants will be tasked with developing a campaign to draw attendees, alumni, and supporters for a virtual homecoming at a hypothetical HBCU. The students will have to come up with a campaign slogan and create a 5 min pitch presentation. You're encouraged to use a variety of social media platforms and marketing methods such as PR, Digital, and Email Marketing. 

We’re giving attendees an opportunity to present their ideas to our judges Danny Robinson (CCO, The Martin Agency) and Luke Lawal Jr. (CEO, HBCU Buzz) during the session. The instructions are below.

Please use this form to submit your entry by Tuesday, September 28th at 3pm/ET: https://bit.ly/TMAxHBCUBuzz

Assignment: You are a new employee at The Martin Agency. You just received an assignment from your new client--HBCU Buzz University.

Homecoming at HBCU Buzz University is always exciting and a draw for current students, alumni, and the administration but this year, homecoming must be moved online due to COVID-19 restrictions. Develop an innovative idea for drawing attendees (current students, alumni, administration, and supporters) to homecoming via Zoom.

We will receive several entries, but only have a limited amount of time for this session. We will select a handful of participants to present live. If chosen, you will have 5 minutes to present your idea to our judges: Danny Robinson (CCO, The Martin Agency) and Luke Lawal Jr. (CEO, HBCU Buzz).

You can be as creative as you like! Feel free to create a deck, song, dance, etc. The sky is the limit.

Important Notes: This assignment is designed for current college students. You must limit your presentation to 5 minutes

This session was created for current students. If you are not a student, but would like to attend please reach out to one-id@oneclub.org for more information.

Luke Lawal Jr. Danny Robinson