2021 Schedule

Over the years, the Where Are All The Black People diversity conference and career fair has become renowned for its incredible keynotes and panels, as well as for its many opportunities for attendees and agencies to get to know each other better. This year's action is spread out over two insightful days and includes an all-star lineup of speakers, panelists, and presenters, all covering a variety of topics. No matter if you're a student who has yet to set foot in the advertising industry or a longtime veteran of the business, you're sure to find something that will appeal to your interests. 

Wednesday, September 29, 2021
11:00 AM - 12:00 PM (EDT)

We're excited to announce Emmy Award-winning host, writer and performer Amber Ruffin is this year's keynote speaker! She'll help kick things off live on Wednesday, September 29th at 11am EDT to talk about her meteoric rise to fame and the lessons she's learned along the way.

Amber Ruffin
12:15 PM - 1:15 PM (EDT)

Money makes the world go 'round, yet we don't discuss how it impacts Black creatives enough. This conversation is all about finances — we'll cover everything from pricing your work, student loans, and negotiating your salary and contracts.

Jasmine Gibson Julien Saunders Kiersten Saunders Neisha Tweed Bell Jon Contino
1:15 PM - 2:15 PM (EDT)

Creating meaningful connections between brands and consumers has never been more critical or more difficult. Consumer trust is at an all-time low, the traditional agency model is officially disrupted and the expectation of brands to “do well by doing good” is the new normal, meaning brands must ensure they are taking a stand on social issues and using their resources to make an impact. In this workshop, hear from leaders at Beats By Dre and 19th & Park on how they’ve developed a program that empowers Black creators to drive forward conscious content and utilize the brand’s global platform to spread awareness.This session was created for executive-level talent, but all are welcome to attend.

Tahira White Michael Refuerzo

Join us to hear how a great idea became a Capital One phenomenon. We can’t wait for you to meet some of the team and experience firsthand this fast-paced and upbeat creative ideation workshop. We’ll disrupt the norm of the daily grind, unite professionals of all backgrounds and talents to inspire and challenge each other to say YES instead of no. This session was created for entry-level talent, but all are welcome to attend.

Lauren Alexander Christine Creery Jerome Frederick

Join us for a candid conversation with four Black advertising executives about their journey to success. They'll share their wins, losses, and advice for mid-level professionals aspiring to C-Suite roles.This session was created for mid-level talent, but all are welcome to attend.

Jayanta K. Jenkins Jimmy Smith Anastasia Williams Sherina Florence
2:15 PM - 5:15 PM (EDT)

Portfolio Reviews are an opportunity to receive feedback on your book. Portfolio Reviews are primarily gauged towards students and recent grads, but are open to everyone. This session link will redirect to our Portfolio Review Site. Once you've reached that site, please join the "Lobby". These sessions will also require additional registration.

 

Recruiting Sessions are your opportunity to meet with our partner agencies and learn more about their current openings, initiatives, culture, and company. 

 
5:15 PM - 6:00 PM (EDT)

Sharing a conversation about the lessons and perspectives gained working both in corporate America and building personal brands. Attendees will learn from Minda and Jerry's frank talk and honest advice on how to deal with microaggressions, heal from racialized trauma, and find relief from invisible workplace burdens.

Minda Harts Jerry Won
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]
Thursday, September 30, 2021
11:00 AM - 12:00 PM (EDT)

C-Suite executives share innovative and game changing approaches they've taken to promote inclusivity at their companies and within the marketing & advertising industry at large.

Walter Geer Antonio Lucio Christena Pyle Marc Wilson Danielle Lee
12:00 PM - 3:00 PM (EDT)

Recruiting Sessions are your opportunity to meet with our partner agencies and learn more about their current openings, initiatives, culture, and company. 

 

Portfolio Reviews are an opportunity to receive feedback on your book. Portfolio Reviews are primarily gauged towards students and recent grads, but are open to everyone. This session link will redirect to our Portfolio Review Site. Once you've reached that site, please join the "Lobby". These sessions will also require additional registration.

 
3:00 PM - 4:00 PM (EDT)

Barbie believes in the power of representation. We cannot achieve our mission to inspire the limitless potential in every girl without acknowledging the barriers and racism impacting Black girls specifically. In June 2020, Barbie announced our commitment to the Black Community. This includes a focus on content, where we will introduce a prominent Black lead in content and publishing to ensure girls see themselves as lead characters. We leveraged the Barbie Vlogger platform to talk about racism, where Nikki shared her experience being treated unfairly because of the color her skin. Join members of the Barbie marketing and digital engagement teams discuss the execution and challenges of “Barbie and Nikki Discuss Racism” and the importance of helping children understand and appreciate diversity. To read Mattel’s full diversity commitment click here.  To read about Barbie's commitment to diversity, click here.

Mason Williams Nathan Baynard Deena Taylor

During this panel, women in Executive roles will share their stories rising to leadership and the barriers they face even in their current positions. The panelists will also discuss the importance of intentionally creating opportunities for Black women, and the role agencies, clients and allies should play in Elevating Black Women into Leadership.

Tahlisha Williams Dania Alarcon, PhD Tope Ajala Tasha Gilroy Dara Marshall

During this session, students will hear from two HBCU Grads and marketing experts--Danny Robinson (Hampton University Alumnus), CCO, The Martin Agency and Luke Lawal (Bowie State Alumnus), CEO HBCU Buzz. In addition to learning about Danny and Luke's journey, participants will be tasked with developing a campaign to draw attendees, alumni, and supporters for a virtual homecoming at a hypothetical HBCU. The students will have to come up with a campaign slogan and create a 5 min pitch presentation. You're encouraged to use a variety of social media platforms and marketing methods such as PR, Digital, and Email Marketing. 

We’re giving attendees an opportunity to present their ideas to our judges Danny Robinson (CCO, The Martin Agency) and Luke Lawal Jr. (CEO, HBCU Buzz) during the session. The instructions are below.

Please use this form to submit your entry by Tuesday, September 28th at 3pm/ET: https://bit.ly/TMAxHBCUBuzz

Assignment: You are a new employee at The Martin Agency. You just received an assignment from your new client--HBCU Buzz University.

Homecoming at HBCU Buzz University is always exciting and a draw for current students, alumni, and the administration but this year, homecoming must be moved online due to COVID-19 restrictions. Develop an innovative idea for drawing attendees (current students, alumni, administration, and supporters) to homecoming via Zoom.

We will receive several entries, but only have a limited amount of time for this session. We will select a handful of participants to present live. If chosen, you will have 5 minutes to present your idea to our judges: Danny Robinson (CCO, The Martin Agency) and Luke Lawal Jr. (CEO, HBCU Buzz).

You can be as creative as you like! Feel free to create a deck, song, dance, etc. The sky is the limit.

Important Notes: This assignment is designed for current college students. You must limit your presentation to 5 minutes

This session was created for current students. If you are not a student, but would like to attend please reach out to one-id@oneclub.org for more information.

Luke Lawal Jr. Danny Robinson
4:00 PM - 5:00 PM (EDT)

During this conversation we’ll hear from four disabled, Black creatives. We’ll learn what disability cultured empowered art looks like and learn how to be better allies to a powerful, yet often overlooked community.

Wesley Hamilton Jennifer White-Johnson Andraéa LaVant Katouche Goll Laurie Batista
5:15 PM - 6:00 PM (EDT)

Join us for the exciting WAATBP Virtual After Party! RNB HouseParty an energetic and inclusive virtual experience where young professionals celebrate each other and life through the fusion of nostalgic RNB music and the aura of a house party.

Charles Kuykendoll
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]