Where Are The Black People is an annual conference that exists to address and correct the scarcity of people of color within the advertising industry. Since 2011, WAATBP has brought together Black voices from within the advertising community — from eager students and juniors to C-suite leaders — to celebrate successes, highlight setbacks, and demand their rightful place at the table alongside their allies.

Keynote speaker


We're excited to announce Emmy Award-winning host, writer and performer Amber Ruffin is this year's keynote speaker! She'll help kick things off live on Wednesday, September 29 at 11am EDT to talk about her meteoric rise to fame, how to thrive as a creative and the lessons she's learned along the way. Mark your calendar and register now!

What is waatbp?


The hallmark of WAATBP is the series of speakers throughout the event. From inspirational keynotes to meaningful panels and sessions where industry professionals discuss issues that affect people of color within the creative community, WAATBP seeks to inspire action in all attendees. 


We’re bringing back the workshops and seminars! Attendees will participate in experiential learning and receive professional development tips from industry experts.


Creatives have the chance to get their portfolios reviewed by top creative leaders from some of the most respected agencies and studios. 


WAATBP attendees can network with recruiters from top companies and creative schools.

New This Year


As part of this year’s conference, we’re launching a new creative workshop specifically for HBCU students. Participants will have an opportunity to work on a creative campaign and win prizes!


We’re ending this year’s WAATBP in a big way! We’re bringing in the RNBHouseparty team to host our virtual end-of-conference celebration. RNBHouseparty curates an energetic and inclusive experience where young multicultural professionals can authentically celebrate life and each other through the fusion of nostalgic R&B music and the aura of a house party. Over 5 years, the event has scaled across the country and internationally to Ghana and the Dominican Republic.

A Look Back

WAATBP has a long tradition of opening with a bang, and last year's conference was no exception! In 2020 we kicked things off with a keynote speech by renowned criminal justice reform activist and political commentator Van Jones.


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